The premier online jewelry store for distinguished men and women who believe in challenging the status quo with rugged sexiness, elegant style and a little bit of reckless abandonment. When you buy jewelry online, why conform to the norm only to blend in. Instead, experience our exclusive gifts for men and women that are designed to help you make a fashion statement that transcends luxury and your admirers. All online jewelry is not created equal. Nor can your style or representation of your individuality be compromised by mediocrity. Choose a superior brand of luxury jewelry that can only be found here, at the Steel Shop. And right now we offer FREE shipping on all orders of $99 and up in the US and Canada. So find the perfect piece of luxury jewelry that personifies your uniqueness… and tell the world that YOU take your fashion seriously.